Simple pay-as-you-go SMS pricing
No monthly fees. No contracts. Notify Customers charges based on the type of message you send, your country, and message length.
Text campaign pricing
Text campaigns are one-time promotional or announcement messages sent to a selected customer list.
| Country | Starting price per text |
|---|---|
| United States | $0.03 USD |
| Canada | $0.03 USD |
| Australia | $0.064 USD |
| United Kingdom | $0.08 USD |
| France | $0.10 USD |
| Spain | $0.12 USD |
| Ireland | $0.10 USD |
| New Zealand | $0.15 USD |
Automation pricing
Automations are triggered messages, such as abandoned cart, review request, or customer win-back texts.
| Country | Price per automation text |
|---|---|
| United States | $0.05 USD |
| Canada | $0.05 USD |
| Australia | $0.08 USD |
| United Kingdom | $0.08 USD |
| France | $0.10 USD |
| Spain | $0.12 USD |
| Ireland | $0.10 USD |
| New Zealand | $0.15 USD |
What can change the final cost?
- Longer text campaigns cost more per message. In general, your price rises for each additional 150 characters.
- Emojis, special characters, and personalizations will also increase per-message cost.
- Texts with images (MMS) are currently available in the United States and Canada and add $0.02 USD per message.
- The minimum charge for sending a text campaign is $1.00 USD.
- Automation charges are reserved before sending and refunded if the automation text fails to send.
Ready to send your first campaign or turn on automations?
Start Texting CustomersKnow how your campaign performed
See sending status and campaign replies in Notify Customers after your message goes out. Use coupon codes you create to track campaign conversion.
More resources
Explore SMS topics
Compare Notify Customers features for campaigns, automations, and everyday business texting.
Pricing help docs
Review the details of campaign and automation text message costs.