Memorial Day isn’t just the unofficial start of summer — it’s one of the biggest shopping weekends of the year. Whether you sell online or in-store, SMS marketing is the fastest way to connect with customers and drive traffic right now.
To help you get results, here are 5 proven Memorial Day text message campaign ideas you can copy, tweak, and send with confidence.
1. 🔥 Flash Sale Countdown
Why it works: Urgency drives clicks. A short sale over Memorial Day weekend creates instant FOMO.
Text Example:
“⏰ Memorial Day Flash Sale – 25% off ends tonight at 9PM! Grab your summer favorites now ➡️ [link]”
Best for: Apparel, accessories, beauty products, home goods
2. 🇺🇸 Patriotic Giveaway
Why it works: Engages your list while building brand goodwill. Great for sharing on social too.
Text Example:
“🎁 Memorial Day Giveaway! Win a summer bundle 🇺🇸 Just reply YES to enter by Monday. Winner announced Tuesday!”
Best for: Any brand looking to grow engagement
3. 🛍️ Early Access for VIPs
Why it works: Makes your list feel exclusive while getting ahead of the weekend crowd.
Text Example:
“🎉 VIP Early Access: Memorial Day deals start now! Shop before the rush – today only: [link]”
Best for: Fashion brands, boutiques, local shops
4. 🍔 Holiday Weekend Reminder
Why it works: Not all texts need to sell. A helpful, timely reminder builds trust and top-of-mind presence.
Text Example:
“☀️ Memorial Day’s almost here! Make sure you’ve got your grill gear, drinks, and good vibes. 🇺🇸 Need supplies? We’ve got you covered: [link]”
Best for: Food/beverage stores, BBQ shops, local grocers
5. 📦 Last-Chance Shipping Reminder
Why it works: Nudges last-minute shoppers with helpful info (and drives a quick sale).
Text Example:
“🚚 Last day for Memorial Day shipping! Order by 3PM today for guaranteed delivery in time for the weekend ➡️ [link]”
Best for: eCommerce stores, personalized gifts, any DTC brand
