Black Friday is one of the biggest shopping days of the year — a perfect opportunity to connect with your customers and boost sales. With SMS marketing, you can reach your audience instantly and drive real-time action. Here are five smart, high-performing ideas to help you make the most out of Black Friday using SMS.
1. Flash Sale Alerts
Create urgency with limited-time offers. For example:
🎉 Black Friday Flash Sale! 40% off all items until 2 PM. Shop now ➡️ [link]
Keep it short and sweet, and send these alerts during strategic times of the day to maximize engagement.
2. VIP Early Access
Reward your most loyal customers with exclusive early access to your deals. This not only creates exclusivity but also increases customer loyalty.
🛍️ VIP Access: Black Friday Starts NOW for You – 12 hours before everyone else. Click to shop ➡️ [link]
3. Countdown Messages
Build anticipation using time-based reminders in the days leading up to Black Friday.
⏰ 3 Days ‘Til Black Friday! Ready for our biggest deals ever? Get your wishlist ready.
Countdown messages prime your audience for your sale — especially when combined with sneak peeks.
4. BOGO (Buy One, Get One) Deals
People love a great deal. Promote your BOGO or bundle offers via SMS to drive volume and average cart value.
💥 Black Friday BOGO! Buy one, get one 50% off today only. Hurry ➡️ [link]
5. Last-Minute Shoppers Campaign
Even after the frenzy, many customers still shop through the weekend. Send reminders to catch the procrastinators — and include an upsell or cross-sell offer.
🕑 Last Chance! Black Friday deals end at midnight. Don’t miss out ➡️ [link]
With SMS marketing, your Black Friday promotions get straight into the hands of your customers — instantly. Use these ideas to stand out in the crowded holiday rush and turn one of the year’s biggest shopping days into your biggest sales day.
Happy Texting — and happy selling!
