As the leaves turn, fall presents small businesses with a golden opportunity to connect with customers. We’ve outlined the key days below with some helpful tips. And remember you can schedule text campaigns in advance with the Notify app.
🎃 October – Seasonal Engagement
- Halloween (Oct 31, 2025): Perfect for themed promotions. Restaurants can host spooky specials, retailers can push costumes or décor, and service providers can run playful “scare away the competition” deals.
🦃 November – Gratitude & Sales Season
- Veterans Day (Nov 11, 2025): A thoughtful moment to thank veterans with a discount or free service.
- Thanksgiving (Nov 27, 2025): Restaurants can market take-home menus or holiday reservations, while spas and services can highlight stress-relief packages.
- Black Friday (Nov 28, 2025) & Small Business Saturday (Nov 29, 2025): A huge opportunity for retailers and local service pros to stand out.
- Cyber Monday (Dec 1, 2025): Perfect for online gift cards, appointment bookings, and bundled promotions.
🎁 December – The Big Finish
- Holiday Shopping Season (all month): Gift cards, holiday menus, and bundled packages are your best friend.
- Hanukkah (Dec 14–22, 2025): Highlight family and tradition with thoughtful gift ideas.
- Christmas (Dec 25, 2025): Lean into last-minute SMS promotions (“Still need a gift? Text back to grab a digital gift card.”).
- New Year’s Eve (Dec 31, 2025): Restaurants, spas, and event spaces can push reservations and countdown parties.
📅 How to Manage Your Fall Marketing Calendar
- Map Out Now: Create a simple calendar from now to New Year’s with each holiday marked.
- Prep SMS, Email, and Social Campaigns: Schedule messages in advance so you can focus on serving customers.
- Balance Frequency: Don’t overwhelm your audience. Aim for 1–2 messages per week at most.
- Measure & Adjust: Track which offers perform best and double down as the season progresses.
