Keep customers engaged as the season winds down
As the summer season fades, many small businesses experience a slowdown before the fall rush. But don’t let the momentum slip away — it’s the perfect time to run smart, timely SMS campaigns to re-engage your customers, clear out seasonal inventory, and drive late-summer sales.
Here are five effective end-of-summer text campaign ideas you can launch today:
1. Clearance Blowout: “Last Chance for Summer Deals!”
Got leftover summer stock? Use SMS to announce a flash sale with language like:
“☀️ Summer’s almost over, and so are these deals! Take 40% off summer favorites — today only. [YourShortLink]”
Short, urgent, and mobile-friendly gets results.
2. Event Invitations: “One More BBQ Bash?”
If you’re in food, events, or local services, invite customers to join a final summer event. For example:
“🔥 Join us this Saturday for our End-of-Summer BBQ — food, drinks, and live music! RSVP now: [YourShortLink]”
3. Back-to-School Reminders
Tie into the back-to-school season with a friendly promo:
“📚 Back to school? We’ve got your essentials. Get 20% off through Sunday. Use code SCHOOL20. [YourShortLink]”
This works well for retail, salons, and even fitness studios offering fall refresh packages.
4. Vacation Photo Contest
Get your audience involved with a text-to-enter contest. Example:
“🌴 Got summer photos? Text us your best beach pic to enter our giveaway! Win a $50 gift card. Winner picked Friday!”
Interactive messages like these increase engagement and opt-in retention.
5. Fall Teasers: “What’s Coming Next?”
Build excitement for fall launches or seasonal changes with a teaser message:
“🍂 Summer’s ending, but we’re just getting started. Watch your inbox for a cozy fall surprise next week!”
Use MMS to send a sneak peek graphic, coupon, or countdown.
Final Tip: Keep It Timely & Personal
End-of-summer SMS campaigns work best when messages are short, relevant, and conversational. Personalize with names or past purchase data if possible. And remember — the goal isn’t just to sell, it’s to stay top-of-mind as customers transition into fall.
