In today’s competitive home services industry, reaching customers effectively is crucial for business growth. Saratoga Pressure Washing, a professional exterior cleaning service, recently leveraged text message marketing to drive customer engagement and boost revenue.* Using Notify’s SMS marketing platform, they sent a campaign that resulted in an impressive return on investment (ROI). Let’s break down the results and how other home service businesses can replicate this success.
Campaign Overview
Saratoga Pressure Washing sent a text message campaign to 7,000 subscribed customers using the Notify text marketing app. The total cost of this campaign was $560. This may initially strike some as a high cost, but you have to consider the impact and return on investment…
Customer Responses and Bookings
Within just one week, the campaign produced significant engagement:
- 80 customers replied to the text.
- 27 customers immediately booked a pressure washing service.
- 28 customers requested a quote for services.
Revenue Estimate Breakdown
To estimate the campaign’s revenue impact, we made some key assumptions:
- The average pressure washing job costs $200.
- A 20% discount was offered as a promotion, bringing the price per job to $160.
- All 27 customers who immediately booked a job completed their services.
- Of the 28 customers who requested a quote, 50% went on to book a service, leading to an additional 14 bookings.
With 41 total jobs completed (27 immediate bookings + 14 from quotes), the estimated revenue generated was:
41 jobs × $160 per job = $6,560
Why This Campaign Worked
Several factors contributed to the success of this text marketing campaign:
1. Direct and Immediate Customer Engagement
Text messages have an open rate of 90%, meaning nearly all recipients saw the offer. Compared to email marketing or social media ads, SMS ensures businesses can reach customers quickly and effectively.
2. Targeting the Right Audience
Saratoga Pressure Washing reached out to a database of past and potential customers. This made it easier to convert responses into actual bookings.
3. A Great Offer
A limited-time 20% discount incentivized immediate action. Time-sensitive offers often encourage customers to book quickly rather than delaying their decision.
Key Takeaways for Home Service Businesses
If you run a home improvement or home services business, here’s how you can achieve similar results with text message marketing:
- Build a Customer Contact List: Gather opted-in phone numbers from past customers and website visitors to create a database for future promotions.
- Craft a Compelling Offer: Discounts, limited-time deals, or exclusive promotions encourage immediate responses.
- Keep Messages Clear and Concise: A simple, direct message with a call-to-action (e.g., “Reply to book now!”) increases engagement.
- Follow Up on Leads: Not everyone will book immediately, so having a system to follow up on quote requests can turn inquiries into sales.
Final Thoughts: The Power of SMS Marketing
Saratoga Pressure Washing’s campaign highlights the power of affordable, high-ROI marketing. With a $6,500 return on a $560 investment, text message marketing proved to be an effective way to generate new business.
For home service providers looking to boost bookings and revenue, text marketing can be a game-changer. With Notify’s SMS marketing platform, you can send targeted, cost-effective campaigns that deliver real results.
Want to grow your home services business? Start your first SMS campaign today and see how text marketing can drive revenue just like it did for Saratoga Pressure Washing!
*This case study is based on an actual text marketing campaign sent from the Notify Customers app. The name of the business and certain other details have been changed to protect the privacy of our users.
